top of page

SPORTTOTAL and G3 Collegiate Esports to Collaborate on Collegiate Esports Program

Updated: Jun 30, 2020

  • G3E and to enter the high-growth collegiate esport market

  • will provide its broadcast platform technology

  • G3E will recruit universities across North America and Europe

Cologne, Germany - June 29, 2020 gmbh, one of Germany’s largest multi-sport streaming platforms and a wholly-owned subsidiary of SPORTTOTAL AG and G3 Collegiate Esports LLC (G3E) and the American Gaud-Hammer Gaming Group are planning to cooperate in developing a collegiate esport program. A corresponding declaration of intent has been signed between the two groups. G3 Collegiate Esports LLC – with headquarters in Atlantic City, New Jersey – intends to initiate a college conference for American esports under the trademarked name “Conference One” (CF1). gmbh will provide the necessary streaming and content management infrastructure and take responsibility for the technology required for the project. gmbh to provideplatform technology

The Conference One program will be implemented via the platform technology supplied by gmbh and is expected to launch in autumn 2020. The content produced weekly for CF1 is expected to be published via Twitch, Facebook Gaming, YouTube channels and across in Europe.

Entry into the high-growth eSport market

The new partnership will allow gmbh to gain access to the high-growth eSport market.

Kasar Masood, VP Digital Technology at sporttotal.tvgmbh, commented,

We are delighted that with our technology and our platform, we have been able to find such an excellent partner in North America in one of the largest digital growth markets –in esports. This will allow us to continue to develop our technology in a highly attractive and dynamically expanding market.”

Anthony Gaud, CEO of the Gaud-Hammer Gaming Group added,

"Conference One is extremely excited to partner with sporttotal. Bringing together a major sports broadcast and technology partner with esports is how we believe a mature entertainment product should be introduced to the collegiate market."

"We believe sporttotal's broadcast platform and technology will elevate collegiate esports competition, bringing together teams and players with their fans. With this partnership, we are also supporting New Jersey’s initiative to build esports programs throughout the state. We are excited to develop new ways for audiences to interact with esports on sporttotal's network while developing additional esports initiatives, utilizing a technology-focused approach.


SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on “sporttotal”. SPORTTOTAL AG’s service portfolio also comprises of racing circuit technical equipment and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG produces original content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organizes high-calibre live events such as the Porsche Experience.

Further information:

About Gaud-Hammer Gaming Group:

G3 understands and shares the love, excitement, and cultural context that video games and esports contribute to a player’s life. Our mission is to help bring to reality the gaming community’s deep desire to grow the reach and acceptance of the pastime they love. We are committed to creating a safe, healthy, and supportive world, one that builds gamers’ skillsets, provides them with the tools to improve their lives and community and drives the gaming culture forward.

Further information:

333 views0 comments


bottom of page