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G3 Partners with Mainline and Sports Illustrated for Conference One’s Sophomore Season

Conference One announces the return of elite collegiate esports competition.

Atlantic City, N.J. (September 9, 2021) – The dawn of a new era has arrived, as G3 Esports (G3), Conference One, and Mainline have formed a strategic partnership to bring competitive collegiate esports to the mainstream. The second year of Conference One play is scheduled to commence on October 4th, 2021.

This wide-ranging partnership will see Conference One utilizing Mainline’s groundbreaking platform technology, data capture and broadcast support to deliver a fast-paced, entertaining viewing experience.

“Mainline did such an outstanding job as our inaugural season partner that we chose them again for the upcoming season,” stated G3 CEO, Anthony Gaud. “As we expand our collegiate esports offerings, we need to ensure that Conference One has a reliable partner who can meet the high standards of support our expanded expectations and far-reaching plans require.”

Starting this Fall, Conference One’s sophomore campaign will feature extensive coverage on Sports Illustrated with each school having a dedicated team page complete with rosters, player profiles, articles, interviews, and stats.

The Sports Illustrated relationship is one of several initiatives introduced by acting commissioner Ric Serritella, who intends to bring collegiate esports competition to the mainstream and change the perception of how competitive videogaming is viewed.

“We are on the verge of igniting one of the most combustible industries seen in the modern-day media and entertainment era,” Serritella stated, “It is my belief that the audience for esports will soon rival the viewership of events such as the World Cup and Super Bowl. It is with great honor and pride to be at the forefront of this movement.

Conference One’s weekly broadcasts and significantly increased media coverage will be distributed across numerous multi-media platforms readily available to consume by fans of all ages.

With an unprecedented alliance of traditional sports and esports industry experts and pioneers on staff, the goal is to establish Conference One as the mainstream media leader in collegiate esports. In turn, Conference One will help empower gamer participants to grow their skill-set and brand while allowing universities to expand and solidify their college esports initiatives.

“We are excited to continue our partnership with G3 Esports and build upon Conference One’s successful inaugural season. We take tremendous pride in delivering an elite esports broadcast experience,” said Mainline Director of Collegiate Esports, Billy Sprout “Mainline looks forward to working with Conference One’s team to continue to provide high quality collegiate competition and content.”

About Conference One:

Conference One (CF1) is where ‘Play Matters!’ We promise to be BIGGER and BETTER, while providing a clear vision for a BRIGHTER future in the collegiate esports arena. Through innovative programming and strategic partnerships, CF1 provides universities and organizations the highest level of ELITE esports competition. For more information and to register your school, please visit

About Mainline:

Mainline is an esports tournament software and management company focused on providing customers with their own esports offerings. Houston, Texas-based Mainline helps colleges and brands manage, monetize and market their esports programs and tournaments. For more information, visit and

About G3 Esports:

G3 Esports is a leading developer of Esports products that resonate within the gaming community. Led by industry executives with decades of high-profile experience in entertainment, game development and igaming operations, G3 Esports is at the forefront of the upcoming “Play, Watch and Wager” revolution. For more information, please visit

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